Privacy Policy

Ruggear Limited and its affiliates (“We/Us/Our”) understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.ruggear.com (“Our Site”) and will only collect and use personal data in ways that are described in this Privacy Policy, and in a manner that is consistent with Our obligations and your rights under applicable law.

Please read this Privacy Policy carefully and ensure that you understand it. This Privacy Policy sets out how We collect, use, store, protect and transfer data that identifies you, or data from which you are directly or indirectly identifiable (“personal data”).

Information About Us

Company Name:

Ruggear Limited

Registered Office Address:

Unit 1301, 13/F., Wing Tuck Commercial Centre, 177 Wing Lok Street, Sheung Wan, Hong Kong

What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

Your Rights

3.1 You have the following rights in relation to the personal data we may collect about you, which this Privacy Policy and Our use of personal data have been designed to uphold:

  • The right to be informed about Our collection and use of personal data;

  • The right of access to the personal data We hold about you (see section 11);

  • The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 13);

  • The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 5 but if you would like Us to delete it sooner, please contact Us using the details in section 13);

  • The right to restrict (i.e. prevent) the processing of your personal data;

  • The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);

  • The right to object to Us using your personal data for particular purposes; and

  • Rights with respect to automated decision making and profiling.

3.2 Under applicable laws in some countries, we may decide not to process requests that require technical effort that is disproportionate, are unreasonably repetitive, risks or negatively affects the privacy of others, are very impractical, or for which access is not otherwise required by applicable local law.

3.3 If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 13 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the relevant supervisory authority in your country.

What Data Do We Collect?

Depending upon your use of Our Site, We may collect some or all of the following personal and non-personal data (please also see our Cookies Policy at section 12 on Our use of Cookies and similar technologies). We will only collect personal data from you that you provide to us as part of your use of the Site:

  • name;

  • date of birth;

  • gender;

  • business/company name

  • job title;

  • profession;

  • contact information such as email addresses and telephone numbers;

  • demographic information such as post code, preferences, and interests;

  • financial information such as credit / debit card numbers;

  • IP address;

  • web browser type and version;

  • operating system;

  • a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to;

How Do We Use Your Data?

All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under applicable laws at all times. For more details on security see section 6, below.

Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:

  • Providing and managing your access to Our Site;

  • Personalising and tailoring your experience on Our Site;

  • Supplying Our products and services to you (please note that We require your personal data in order to enter into a contract with you);

  • Personalising and tailoring Our products and services for you;

  • Replying to emails from you;

  • Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking the unsubscribe link;

  • Market research;

With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email, telephone, text message, and post with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under applicable law.

Third parties whose content appears on Our Site may use third party Cookies, as detailed below in section 12. Please refer to section 12 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.

You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.

We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. The retention of Data will be determined on the following bases):

  • only for as long as required under applicable law or contractual requirements taking into consideration the sensitivity of the data;

  • for the minimum time period required in order for Us to use such information to provide services to you;

  • the amount of time since your last interaction with Us or Our Site;

  • for statistical purposes on an anonymous basis where we have a legitimate reason for doing so.

How and Where Do We Store Your Data?

We only keep your personal data for as long as We need to in order to use it as described above in section 5, and/or for as long as We have your permission to keep it.

      1. Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR including the use of standard contractual clauses to protect the transfer of your data outside the EEA.

Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site. Please be aware that no website or internet connection is completely secure and there is no guarantee that Our safeguards and security measures cannot be breached.

Do We Share Your Data?

We may sometimes contract with third parties to supply services to you on Our behalf. These may include customer service, payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.

We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

We may sometimes use third party data processors that are located outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under applicable law including the use of standard contractual clauses to protect the transfer of your data outside the EEA.

In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

What Happens If Our Business Changes Hands?

We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.

In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.

How Can You Control Your Data?

In addition to your rights under applicable law, if and when you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details).

Your Right to Withhold Information

You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict Our use of Cookies. For more information, see section 12 below.

How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by Us (where such data is held) in accordance with applicable law. Please contact Us for more details using the contact details below in section 13.

Our Use of Cookies

Our Site uses Cookies (as defined below) and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. A Cookie means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site (“Cookie”).

Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. By using Our Site you may also receive certain third party Cookies on your computer or device. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. For more details, please refer to section on What Cookies Does Our Site Use below.

All Cookies used by and on Our Site are used in accordance with applicable law. We may use some or all of the following types of Cookie:

Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

Analytics Cookies

It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

Functionality Cookies

Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

Targeting Cookies

It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests.

Third Party Cookies

Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us or customer support services (these Cookies will work in the same way as analytics Cookies described above).

Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

Except in the case of Strictly Necessary Cookies, Cookies on Our Site are not permanent and will expire after one year.

What Cookies Does Our Site Use?

Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

The analytics service(s) used by Our Site use(s) Google Analytics Cookies.

Our Site uses Zendesk third party software to provide customer support chat services. Zendesk may receive and record information from your browser or device, which may include IP address, “cookie” information, and the type of browser and/or device being used. Zendesk only uses this data in aggregate form, and not in a manner that would identify you personally. For example, Zendesk uses this aggregate data to tell how often users use a particular feature of their service, in order that such service can be improved.

Consent and Control

Our Site uses Cookies. By continuing to use the Site you are agreeing to our use of Cookies in accordance with this section 12.

You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

The links below provide instructions on how to control Cookies in all mainstream browsers:

Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB

Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835

Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)

Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB

Safari (iOS): https://support.apple.com/en-gb/HT201265

Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences

Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)

Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by email at contact@ruggear.com. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 11, above).

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.